3 Easy steps for transforming Unknown prospects into Known and Engaged customers

Marketers are challenged daily with identifying and segmenting the interest and intent of their users and prospects.

Motivation here is clear,

• the Better you Understand your users and prospects,
• the Better you get in creating Relevant, custom-tailored Experiences for them

All that leads to more Efficient and Effective marketing campaigns and Higher Conversions and Sales.

 

Below, is an easy 3-step process, for building your company’s own system for transforming Unknown prospects and guests into Known, Loyal, and Engaged customers, a system that is both,

NECESSARY in this competitive marketplace,

and

DEMANDED by users and prospects whom have grown to expect it.

1. COLLECT AND IDENTIFY

Collect:

Social widgets and Social Login are known to increase website Opt-Ins and Registrations providing easy and fast alternatives for authenticating online users and collecting valuable permission-based, rich, first-party user data.

Social Widgets

Give your users and prospects a reason to Opt-In and Register on your website.

Identify:

Users that Opt-In and Register on your website will be authenticated and identified with the social networks

2. SEGMENT AND STORE

Segment:

Leverage valuable permission-based, rich, first-party user data collected via our Social Widgets to Segment users based on Identity data and behavior on your website. Gain insight and improved understanding of your users and prospects.

Store:

All the permission-based, rich, first-party user data is stored in an always current database of your users and prospects. We automatically update user records, to reflect changes made by the users.

3. ACT, TARGET AND ENGAGE

Rich, first-party user data enables segmentation which makes it possible to put the insight and improved understanding of your users and prospects to work: Act, Target and Engage users with Personalized experiences with your brand that takes into account their identity, interest and intent Increasing:

• The Efficiency of your Content and Campaigns

• Conversions and Sales

Come learn more about SeatID’s Social Login and Technology; We’d love to learn about your use-case and get your feedback.

- Schedule a call/ Demo

-Watch a 2-minute VIDEO

SeatID’s Technology enables Social Proof, Social Booking and Social Seating by leveraging easy opt-in of future customers on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out our solutions will remove obstacles standing between your brand and future customers, leading to improved engagement, conversions and more sales.

Implementation is easy and takes only a few hours.

Photo by: Rachel Carter

Grow your Opt-In House-list and Sales Faster

In our customer-centric economy, top-performing businesses are expected to:

1. Address their customers’ needs:

Better know the needs of their website prospects, customers and guests on-location thanks to customer insights and data.

2. Leverage the power of social media:

Gain new fans and customers by leveraging their friends behavior and selections, using Social Proof and Social Booking technologies.

3. Increase sales:

Create tailor made, effective, campaigns to convert, sell and keep customers coming back for more.

Importance of Building and Expanding Your Opt-in List
Businesses today use diverse methods for interacting with, acquiring, and retaining customers. The cornerstone of this effort is building and expanding an Opt-in 'House-list' for keeping in-contact, sharing offers and information via Email.
Email Marketing involves reaching customers with a marketing message or campaign via email.
Opt-In means the Customer or Prospect grants permission to the business to save their email addresses for future reference. This allows businesses to build their Opt-in 'House-list', which is a database of email addresses of customers and prospects interested in receiving offers and information from your business via email. [Unlike spam, which is sending unsolicited emails to prospects.]
Effective Marketing, email-marketing included, relies on segmentation and targeting, i.e. Personalization. By adding social profile data, in addition to the name and email, Personalized marketing campaigns can address customer and prospects with messaging specific to their targets Gender, Age, Martial status and more, increasing the effectiveness and results of the marketing campaigns.

With SeatID your business can address all three, automatically, collecting User social profile data, frictionlessly, via interactive social widgets on your website and on your WiFi network, providing your business a New opportunity, a new channel, to increase your reach, collect and learn valuable information about your most engaged users, customers and guests and the ability to use your SeatID account to Automatically send email campaigns to them.

Email campaigns can be customized with your current Offer, Information and any Advertising/ Marketing messaging to promote your business and Increase Sales and customers engagement & Satisfaction.

Come learn more about SeatID’s Technology, We’d love to learn about your use-case and get your feedback.

- Schedule a call/ Demo

-Watch a VIDEO

SeatID’s Technology leverages easy opt-in of future clients on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out your Social proof with SeatID will remove obstacles standing between your brand and future clients, leading to improved engagement, conversions and more sales.

Implementation is easy and takes only a few hours.

3 steps to protect yourself from Fake Social Proof?

Social Proof

Social Proof online comes in many forms, from likes, followers. reviews, testimonials, ratings, subscribers and the list goes on.

It’s too easy to fake

Problem is, that many of these are in fact fake, and yes, your customers suspect it. How many of those testimonials, reviews and rating on your website, were in fact provided by former customers?

2 Questions

Without diving deeper into these uncharted waters, there are two questions that have to be asked now:

A. Can you afford to get caught posting fake likes, followers. reviews, testimonials, ratings, subscribers and so on?

            -The answer of course is NO

B. How can you show authenticated social proof on your website, the kind your customers will immediately identify as authentic?

             -The answer is YES, and here is the solution:

3 steps to Validate REAL Social Proof

SeatID's technology provides you 3 circles of verification, ensuring that you social proof you are posting on your website is real, really.

1. Authentication: Using our integration with the major social networks (facebook, Google+, Twitter, LinkedIn), we are able to Authenticate a website user is who she/ he claims to be and collect her/ his social profile data in the process.
2. Validation: Tracking transactions on customer's websites and Geo-tagged activity + statuses across social networks allows us to Validate the user was indeed on location or made a transaction on a customer’s website.
3. User Validated: Your website users will immediately identify the names and faces of former customers that purchased from you previously, because SeatID displays details of former customers only if they are also within that specific user’s social or professional circles. This way, the user herself/ himself is validating this social proof is authentic! They know who their friends are.

Come learn more about SeatID’s Technology and Social Proof, We’d love to learn about your use-case and get your feedback.

- Schedule a call/ Demo

-Watch a VIDEO

SeatID’s Technology enables Social Proof by leveraging easy opt-in of future clients on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out your Social proof with SeatID will remove obstacles standing between your brand and future clients, leading to improved engagement, conversions and more sales.

Implementation is easy and takes only a few hours.

Photos by:  Lauren C and Wm Jas

3 steps to kickoff Website and Marketing Personalization with Social Login

Why Personalize?

Personalizing every interaction with prospects, future customers and customers is every marketer’s dream because delivering relevant content, messaging and offers, Increases conversions; Improves customer retention; Makes our marketing useful, and Finally, our prospects and customers Expect and Appreciate companies who make the effort to Personalize: know them, providing personalized experiences and offers, particularly ones that are predictive rather than reactive.

To add a final benefit, Personalization does all the above while maximizing our Efficiency in creating and managing marketing assets and utilizing our resources & budget.

Following are 3 steps to kickoff your company’s Website and Marketing Personalization with Social Login

1. Collect Rich User Data
When prospects and customers on our website register and authenticate with Social Login, AKA Social Sign-In, they give us permission to access rich, first-party social data (their social profile). Detailed profile information such as age, marital status, interests, demographics, education, industry, social connections and more can easily be collected to provide us a deep, rich profile we use to learn who our prospects and customers really are, beyond the name, email and phone number we may or may not have already.

2. Analyze and Segment based on Social Profile Insights
Studying and analyzing the rich user data stored on our prospects’ and customers' Social Profiles, uncovers valuable, actionable, information about them. These insights make it easy to segment our prospects and customers based on criteria that matters to our business, targeting specific attributes such as Age, Gender, Marital status, Language, Country, Industry, Interests and so on. Collecting this rich user data with Social login is easy.

3. Kickoff Personalization [Both, real-time on Website, AND marketing campaigns]

• Personalize your marketing campaigns: Create and deliver Personalized marketing campaigns, targeting your prospects specific attributes such as Age, Gender, Marital status, Language, Country, Industry, Interests and so on.
• Real Time Personalization on your website: Create and deliver real-time Personalized website engagements and offers, targeting prospects and customers based on specific attributes such as Age, Gender, Marital status, Language, Country, Industry, Interests and so on, while they are ON the website.

Come learn more about SeatID’s Social Login and Technology; We’d love to learn about your use-case and get your feedback.

- Schedule a call/ Demo

-Watch a 2-minute VIDEO

SeatID’s Technology enables Social Proof, Social Booking and Social Seating by leveraging easy opt-in of future customers on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out our solutions will remove obstacles standing between your brand and future customers, leading to improved engagement, conversions and more sales.

Implementation is easy and takes only a few hours.

Photo by: Erik Drost

3 Steps to Putting your website prospects social profile’ to Work

Your website prospects, AKA Your Future Customers are the most important asset when it comes to generating growth for your brand. Brands spend stupendous amounts of cash and resources in driving prospects to their websites. Each and everyone of these future customers has a social profile; putting it to work, will help you make your marketing efforts a lot more effective by personalizing your messaging to the different ‘personas’ you sell to as the 'path' to every customer persona is different and unique, generating more conversions and sales, while helping you build a massive, rich and detailed database of prospects for your marketing operations.

Following are 3 Steps to Putting your website prospects social profile’ to Work:

1. Collect Valuable, ever-changing information: 
Your future customers are interacting with your brand across multiple devices and channels. Their Social profiles are updated daily, adding valuable, actionable information. Offer them the ease of registering / signing up with their social profiles. Some brands even incentivize social login on their websites, boosting signups and registrations, you have a lot to gain too.

2. Segment Social Profile Insights:
Segment valuable, actionable information about your future customers based on their social profiles into mini and micro segments, based on criteria that matters most to your business: Age, Gender, Marital status, Language, Country, Industry, Interests and more.

SeatID User report: Take advantage of permission-based access to rich, first-party user data you can be utilize for both offline and online campaigns.

3. Engage, Personalize your Future customers:
Leverage valuable social profile information and insights to create a Personalized omnichannel experience across your digital properties, websites, social media, digital advertising, email marketing. This personalized experience will not only win your brand increased revenues / sales, but also customer loyalty.

Come learn more about SeatID’s Social Login and Technology; We’d love to learn about your use-case and get your feedback.

- Schedule a call/ Demo

-Watch a 2-minute VIDEO

SeatID’s Technology enables Social Proof, Social Booking and Social Seating by leveraging easy opt-in of future customers on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out our solutions will remove obstacles standing between your brand and future customers, leading to improved engagement, conversions and more sales.

Implementation is easy and takes only a few hours.

Photo by: woodleywonderworks

4 NEW Social tools that can Turbo charge your website conversions

1. Social Proof: Show your website shoppers whom of their friends already trusts your brand.

“we conform because we believe that other’s interpretation of an ambiguous situation is more accurate than ours and will help us choose an appropriate course of action,” it is informational social influence, or in other words Social Proof in action.

2. Social Login: Make it easy for your website shoppers to register with you, minus the annoying passwords and long forms.

“Most marketers know by now that Social Login reduces the barriers to register and login to your site, It’s proven to increase registration rates by as much as 90% and provides permission-based access to rich, first-party user data.”

3. Social Booking: Show your website shoppers which products and services their friends have been buying, making it easier for them to make up their minds.

“Selling more than one product or service? Most websites do. What if you can not only show your website shoppers whom of their friends ordered from your company before with Social Proof, but you can also show them which product and service they ordered. This knowledge, influenced by Social Booking, supports their actual selection process and removes additional barriers from placing an order from your website.”

4. Social Seating: For those selling seats: Airlines, Trains, Theatres, Stadiums & etc, show your website shoppers where their friends will be seating and help them choose a seat next to them [Or Away from them..]. You can even make an extra buck for that…

“If we could spend our traveling time with our friends or even with people we know from our social circles, our whole traveling experience could change dramatically.   All of a sudden it seems almost absurd not to check if there’s anyone going the same way or the same place as you are.” and use Social Seating to reserve a seat next to that person.

Come learn more about SeatID’s Technology; We’d love to learn about your use-case and get your feedback.

- Schedule a call/ Demo

- Watch a 2-minute VIDEO

SeatID’s Technology enables Social Proof, Social Booking and Social Seating by leveraging easy opt-in of future clients on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out our solutions will remove obstacles standing between your brand and future clients, leading to improved engagement, conversions and more sales.

Implementation is easy and takes only a few hours.

Photo by: greyweed