3 steps to protect yourself from Fake Social Proof?

Social Proof

Social Proof online comes in many forms, from likes, followers. reviews, testimonials, ratings, subscribers and the list goes on.

It’s too easy to fake

Problem is, that many of these are in fact fake, and yes, your customers suspect it. How many of those testimonials, reviews and rating on your website, were in fact provided by former customers?

2 Questions

Without diving deeper into these uncharted waters, there are two questions that have to be asked now:

A. Can you afford to get caught posting fake likes, followers. reviews, testimonials, ratings, subscribers and so on?

            -The answer of course is NO

B. How can you show authenticated social proof on your website, the kind your customers will immediately identify as authentic?

             -The answer is YES, and here is the solution:

3 steps to Validate REAL Social Proof

SeatID's technology provides you 3 circles of verification, ensuring that you social proof you are posting on your website is real, really.

1. Authentication: Using our integration with the major social networks (facebook, Google+, Twitter, LinkedIn), we are able to Authenticate a website user is who she/ he claims to be and collect her/ his social profile data in the process.
2. Validation: Tracking transactions on customer's websites and Geo-tagged activity + statuses across social networks allows us to Validate the user was indeed on location or made a transaction on a customer’s website.
3. User Validated: Your website users will immediately identify the names and faces of former customers that purchased from you previously, because SeatID displays details of former customers only if they are also within that specific user’s social or professional circles. This way, the user herself/ himself is validating this social proof is authentic! They know who their friends are.

Come learn more about SeatID’s Technology and Social Proof, We’d love to learn about your use-case and get your feedback.

- Schedule a call/ Demo

-Watch a VIDEO

SeatID’s Technology enables Social Proof by leveraging easy opt-in of future clients on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out your Social proof with SeatID will remove obstacles standing between your brand and future clients, leading to improved engagement, conversions and more sales.

Implementation is easy and takes only a few hours.

Photos by:  Lauren C and Wm Jas

3 steps to kickoff Website and Marketing Personalization with Social Login

Why Personalize?

Personalizing every interaction with prospects, future customers and customers is every marketer’s dream because delivering relevant content, messaging and offers, Increases conversions; Improves customer retention; Makes our marketing useful, and Finally, our prospects and customers Expect and Appreciate companies who make the effort to Personalize: know them, providing personalized experiences and offers, particularly ones that are predictive rather than reactive.

To add a final benefit, Personalization does all the above while maximizing our Efficiency in creating and managing marketing assets and utilizing our resources & budget.

Following are 3 steps to kickoff your company’s Website and Marketing Personalization with Social Login

1. Collect Rich User Data
When prospects and customers on our website register and authenticate with Social Login, AKA Social Sign-In, they give us permission to access rich, first-party social data (their social profile). Detailed profile information such as age, marital status, interests, demographics, education, industry, social connections and more can easily be collected to provide us a deep, rich profile we use to learn who our prospects and customers really are, beyond the name, email and phone number we may or may not have already.

2. Analyze and Segment based on Social Profile Insights
Studying and analyzing the rich user data stored on our prospects’ and customers' Social Profiles, uncovers valuable, actionable, information about them. These insights make it easy to segment our prospects and customers based on criteria that matters to our business, targeting specific attributes such as Age, Gender, Marital status, Language, Country, Industry, Interests and so on. Collecting this rich user data with Social login is easy.

3. Kickoff Personalization [Both, real-time on Website, AND marketing campaigns]

• Personalize your marketing campaigns: Create and deliver Personalized marketing campaigns, targeting your prospects specific attributes such as Age, Gender, Marital status, Language, Country, Industry, Interests and so on.
• Real Time Personalization on your website: Create and deliver real-time Personalized website engagements and offers, targeting prospects and customers based on specific attributes such as Age, Gender, Marital status, Language, Country, Industry, Interests and so on, while they are ON the website.

Come learn more about SeatID’s Social Login and Technology; We’d love to learn about your use-case and get your feedback.

- Schedule a call/ Demo

-Watch a 2-minute VIDEO

SeatID’s Technology enables Social Proof, Social Booking and Social Seating by leveraging easy opt-in of future customers on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out our solutions will remove obstacles standing between your brand and future customers, leading to improved engagement, conversions and more sales.

Implementation is easy and takes only a few hours.

Photo by: Erik Drost

3 Steps to Putting your website prospects social profile’ to Work

Your website prospects, AKA Your Future Customers are the most important asset when it comes to generating growth for your brand. Brands spend stupendous amounts of cash and resources in driving prospects to their websites. Each and everyone of these future customers has a social profile; putting it to work, will help you make your marketing efforts a lot more effective by personalizing your messaging to the different ‘personas’ you sell to as the 'path' to every customer persona is different and unique, generating more conversions and sales, while helping you build a massive, rich and detailed database of prospects for your marketing operations.

Following are 3 Steps to Putting your website prospects social profile’ to Work:

1. Collect Valuable, ever-changing information: 
Your future customers are interacting with your brand across multiple devices and channels. Their Social profiles are updated daily, adding valuable, actionable information. Offer them the ease of registering / signing up with their social profiles. Some brands even incentivize social login on their websites, boosting signups and registrations, you have a lot to gain too.

2. Segment Social Profile Insights:
Segment valuable, actionable information about your future customers based on their social profiles into mini and micro segments, based on criteria that matters most to your business: Age, Gender, Marital status, Language, Country, Industry, Interests and more.

SeatID User report: Take advantage of permission-based access to rich, first-party user data you can be utilize for both offline and online campaigns.

3. Engage, Personalize your Future customers:
Leverage valuable social profile information and insights to create a Personalized omnichannel experience across your digital properties, websites, social media, digital advertising, email marketing. This personalized experience will not only win your brand increased revenues / sales, but also customer loyalty.

Come learn more about SeatID’s Social Login and Technology; We’d love to learn about your use-case and get your feedback.

- Schedule a call/ Demo

-Watch a 2-minute VIDEO

SeatID’s Technology enables Social Proof, Social Booking and Social Seating by leveraging easy opt-in of future customers on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out our solutions will remove obstacles standing between your brand and future customers, leading to improved engagement, conversions and more sales.

Implementation is easy and takes only a few hours.

Photo by: woodleywonderworks

4 NEW Social tools that can Turbo charge your website conversions

1. Social Proof: Show your website shoppers whom of their friends already trusts your brand.

“we conform because we believe that other’s interpretation of an ambiguous situation is more accurate than ours and will help us choose an appropriate course of action,” it is informational social influence, or in other words Social Proof in action.

2. Social Login: Make it easy for your website shoppers to register with you, minus the annoying passwords and long forms.

“Most marketers know by now that Social Login reduces the barriers to register and login to your site, It’s proven to increase registration rates by as much as 90% and provides permission-based access to rich, first-party user data.”

3. Social Booking: Show your website shoppers which products and services their friends have been buying, making it easier for them to make up their minds.

“Selling more than one product or service? Most websites do. What if you can not only show your website shoppers whom of their friends ordered from your company before with Social Proof, but you can also show them which product and service they ordered. This knowledge, influenced by Social Booking, supports their actual selection process and removes additional barriers from placing an order from your website.”

4. Social Seating: For those selling seats: Airlines, Trains, Theatres, Stadiums & etc, show your website shoppers where their friends will be seating and help them choose a seat next to them [Or Away from them..]. You can even make an extra buck for that…

“If we could spend our traveling time with our friends or even with people we know from our social circles, our whole traveling experience could change dramatically.   All of a sudden it seems almost absurd not to check if there’s anyone going the same way or the same place as you are.” and use Social Seating to reserve a seat next to that person.

Come learn more about SeatID’s Technology; We’d love to learn about your use-case and get your feedback.

- Schedule a call/ Demo

- Watch a 2-minute VIDEO

SeatID’s Technology enables Social Proof, Social Booking and Social Seating by leveraging easy opt-in of future clients on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out our solutions will remove obstacles standing between your brand and future clients, leading to improved engagement, conversions and more sales.

Implementation is easy and takes only a few hours.

Photo by: greyweed

Facebook Powers More Than Half Of All Social Logins

Social Login AKA Social Sign-in is a convenient and fast way to sign in on to websites and applications without the lengthy sign-up procedures of filling out annoying, multiple question forms and setting up yet another password.

Among desktop users, facebook is the absolute market leader, powering more than 51 percent of all social logins in North America. Google+ is the second most popular service with 31 percent in North America.

Trailing facebook and Google+ are Yahoo with 15 percent and Twitter with 3 percent.

Among Mobile users, facebook has a larger lead, with 62 percent of logins, followed by Google+ with 26 percent, Twitter with 6 percent and Yahoo with 4 percent.

Overall, the North American market mirrors the rest of the world’s stats, where facebook leads with 53 percent, followed by Google at 28 percent and Yahoo at 13 percent.

The exception is APAC, where Google+ is far behind local services such as QQ and Sina.

If your company has not implemented social login on it’s website yet, what are you waiting for?

Check out Social Login VIDEO:

SeatID’s Technology enables Social Proof by leveraging easy opt-in of future clients on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out your Social proof with SeatID will remove obstacles standing between your brand and future clients, leading to improved engagement, conversions and more sales.

Implementation is easy and takes only a few hours.

Where social proof can come in to save the day?

Planning a family vacation isn't easy nor it is cheap. There are typically 3 to 5 big ticket items a delicate balancing act is needed to keep in-check. I’ll focus on the travel, hotel, meals-food, car rental & attractions.

I am avoiding gifts and souvenirs, that’s my wife’s department, thanks G_d for that.

So Selecting an Airline is usually pretty straight forward, options are limited to a handful, which are similar in features and comfort and ultimately selection will be based on the combination of price, itinerary (is a night flight a good idea with little ones?) and availability. The airline is often a local company, sometimes even your nations official carrier.

I would dare to say the same will be the case with car rentals, especially if you are planning on renting from the top brands, which again, a handful are available, all well known.

When it comes to hotels, meals-food and attraction, it is a different ball game. We are typically faced with a large variety of options, making selection more challenging, as selections vary a lot between the different companies-vendors and price difference is only the beginning.

So between safety, cleanliness, quality, and a gazillion more factors we probably cannot possibly examine being thousands of miles away, from where we are planning to spend our vacation at.

We need help. This is where social proof can come in to save the day.

Most websites have one form or another of social proof. Some offer ratings, reviews, others a combination of both. Problem is its too easy for companies to ‘manufacture’ and buy fake reviews and ratings, even post their own under false identities. With such a variety in options and websites, companies-vendors, how can consumers identify where they can place their trust?

This is where SeatID’s Social Proof comes into play. As the next generation of social proof solutions, it combines social login technology with the ability for consumers to see someone they know, or at least someone from their social circles, has already made a purchase from this company-vendor. This knowledge, acting as their personal risk gauge, provides them with an elevated sense of comfort and removes or significantly reduces the risk associated with dealing with a company-vendor they never dealt with; No one wants to be the 1st to try a product/ service, or in other words: a guinea pig, right?!

Now picture this, your company is one of a number in consideration by a future client that happens to be thousands of miles away. If you can eliminate the risk associated with her/ him buying from you for the first time, by providing social proof from SeatID, how would that impact your bottom line? By simply informing this future client, while she/ he is on your website, ready to buy:

Whom of her/ his friends already bought from you?

Whom of her/ his friends already trusts your brand?

-By doing that, you effectively removed the risk associated with buying from you for the first time.

At SeatID we do exactly that. SeatID’s Technology enables Social Proof by leveraging easy opt-in of future clients on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out your Social proofwith SeatID will remove obstacles standing between your brand and future clients, leading to improved engagement, conversions and more sales.

Implementation is easy and takes only a few hours.

Photo by: Brains onFire

Peer Pressure and Social Proof

The relationship between Peer pressure and Social Proof, has many examples, from the number of Facebook ‘Likes’, Twitter and Google+ ‘Followers’,  YouTube ‘Views’ and ‘Likes’ to reviews and so on, on one end, and the popularity and reach of successful brands, on the other end.

Shoppers are more likely to select a product or service that has a larger number of followers  and endorsers. That’s why these numbers are often displayed on their web assets, from their website to blogs and social media pages & fan pages.

Picture this, two restaurants, side-by-side, one is full, the other empty, which will you more likely check-out first? Most dinners will check out the full one first.

-This is Peer Pressure in action, building up Social Proof in our minds.

Online behavior is no different, peer pressure influences shopper’s selections.

Here are a couple of examples:

1. You are looking for an app, at the Apple app store. There are two apps that seem to be a fit, one with 10,000 reviews and the other with 10.
   Which one are you most likely to check out first?
2. You are shopping for a hotel in some city you never visited before. There are two hotels that seem to match your budget & desired proximity to the beach. One has 1,500 likes & followers, the other none.
   Which one are you most likely to check out first?

You must have noticed I used “Which one are you most likely to check out first?”

-The reason for this is that, you guessed right, some shoppers will continue to check out the 2nd, 3rd options, however, these will only be those shoppers that their first option failed to convert/ sell them. In other words, those companies that are 2nd, 3rd options in this example were lucky, option 1 did not do a good job…

Now that we see there is a correlation between peer pressure and social proof, and that we cannot afford to rely on luck alone. What is your company doing to leverage that?

Social Proof Strategy and Solution

SeatID’s Technology enables Social Proof by leveraging easy opt-in of future clients on your website (Social Login) AND visibility into whom of their friends and social circles have previously purchased from your company. Rolling out your Social Proof with SeatID will remove obstacles standing between your brand and future clients, leading to improved engagement, conversions and more sales.

Implementation is easy and takes only a few hours.

> Click here to learn more

Photo by: Liam Quinn