About me

About me: I am a Marketing & Sales professional and Growth Hacker for technology startups (SaaS). Dominik Suter

Sunday, October 19, 2014

3 Steps to Putting your website prospects social profile’ to Work


Your website prospects, AKA Your Future Customers are the most important asset when it comes to generating growth for your brand. Brands spend stupendous amounts of cash and resources in driving prospects to their websites. Each and everyone of these future customers has a social profile; putting it to work, will help you make your marketing efforts a lot more effective by personalizing your messaging to the different ‘personas’ you sell to as the 'path' to every customer persona is different and unique, generating more conversions and sales, while helping you build a massive, rich and detailed database of prospects for your marketing operations.

Following are 3 Steps to Putting your website prospects social profile’ to Work:



1. Collect Valuable, ever-changing information: 

Your future customers are interacting with your brand across multiple devices and channels. Their Social profiles are updated daily, adding valuable, actionable information. Offer them the ease of registering / signing up with their social profiles. Some brands even incentivize social login on their websites, boosting signups and registrations, you have a lot to gain too.






2. Segment Social Profile Insights:
Segment valuable, actionable information about your future customers based on their social profiles into mini and micro segments, based on criteria that matters most to your business: Age, Gender, Marital status, Language, Country, Industry, Interests and more.
SeatID User report: Take advantage of permission-based access to rich, first-party user data you can be utilize for both offline and online campaigns.

3. Engage, Personalize your Future customers:
Leverage valuable social profile information and insights to create a Personalized omnichannel experience across your digital properties, websites, social media, digital advertising, email marketing. This personalized experience will not only win your brand increased revenues / sales, but also customer loyalty.



Come learn more about SeatID’s Social Login and Technology; We’d love to learn about your use-case and get your feedback.
















SeatID’s Technology enables Social ProofSocial Booking and Social Seating by leveraging easy opt-in of future customers on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out our solutions will remove obstacles standing between your brand and future customers, leading to improved engagement, conversions and more sales.

Implementation is easy and takes only a few hours.


Photo by: woodleywonderworks

Wednesday, October 1, 2014

4 NEW Social tools that can Turbo charge your website conversions


1. Social Proof: Show your website shoppers whom of their friends already trusts your brand.
“we conform because we believe that other’s interpretation of an ambiguous situation is more accurate than ours and will help us choose an appropriate course of action,” it is informational social influence, or in other words Social Proof in action.

2. Social Login: Make it easy for your website shoppers to register with you, minus the annoying passwords and long forms.
“Most marketers know by now that Social Login reduces the barriers to register and login to your site, It’s proven to increase registration rates by as much as 90% and provides permission-based access to rich, first-party user data.”





3. Social Booking: Show your website shoppers which products and services their friends have been buying, making it easier for them to make up their minds.
Selling more than one product or service? Most websites do. What if you can not only show your website shoppers whom of their friends ordered from your company before with Social Proof, but you can also show them which product and service they ordered. This knowledge, influenced by Social Booking, supports their actual selection process and removes additional barriers from placing an order from your website.”

4. Social Seating: For those selling seats: Airlines, Trains, Theatres, Stadiums & etc, show your website shoppers where their friends will be seating and help them choose a seat next to them [Or Away from them..]. You can even make an extra buck for that…
If we could spend our traveling time with our friends or even with people we know from our social circles, our whole traveling experience could change dramatically.   All of a sudden it seems almost absurd not to check if there’s anyone going the same way or the same place as you are.” and use Social Seating to reserve a seat next to that person.


Come learn more about SeatID’s Technology; We’d love to learn about your use-case and get your feedback.
SeatID-Introduction-Video

SeatID’s Technology enables Social ProofSocial Booking and Social Seating by leveraging easy opt-in of future clients on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out our solutions will remove obstacles standing between your brand and future clients, leading to improved engagement, conversions and more sales.

Implementation is easy and takes only a few hours.

Photo by: greyweed