About me

About me: I am a Marketing & Sales professional and Growth Hacker for technology startups (SaaS). Dominik Suter

Monday, January 19, 2015

3 Easy steps for transforming Unknown prospects into Known and Engaged customers

Marketers are challenged daily with identifying and segmenting the interest and intent of their users and prospects.

Motivation here is clear,

  • the Better you Understand your users and prospects,
  • the Better you get in creating Relevant, custom-tailored Experiences for them

All that leads to more Efficient and Effective marketing campaigns and Higher Conversions and Sales.

 

Below, is an easy 3-step process, for building your company’s own system for transforming Unknown prospects and guests into Known, Loyal, and Engaged customers, a system that is both,

NECESSARY in this competitive marketplace,
and
DEMANDED by users and prospects whom have grown to expect it.

1. COLLECT AND IDENTIFY
Collect:
Social widgets and Social Login are known to increase website Opt-Ins and Registrations providing easy and fast alternatives for authenticating online users and collecting valuable permission-based, rich, first-party user data.
Social Widgets
Give your users and prospects a reason to Opt-In and Register on your website.

Identify:
Users that Opt-In and Register on your website will be authenticated and identified with the social networks


2. SEGMENT AND STORE
Segment:
Leverage valuable permission-based, rich, first-party user data collected via our Social Widgets to Segment users based on Identity data and behavior on your website. Gain insight and improved understanding of your users and prospects.

Store:
All the permission-based, rich, first-party user data is stored in an always current database of your users and prospects. We automatically update user records, to reflect changes made by the users.


3. ACT, TARGET AND ENGAGE

Rich, first-party user data enables segmentation which makes it possible to put the insight and improved understanding of your users and prospects to work: Act, Target and Engage users with Personalized experiences with your brand that takes into account their identity, interest and intent Increasing:
  • The Efficiency of your Content and Campaigns

  • Conversions and Sales


Come learn more about SeatID’s Social Login and Technology; We’d love to learn about your use-case and get your feedback.
 [VIDEO] Social Login

SeatID’s Technology enables Social ProofSocial Booking and Social Seating by leveraging easy opt-in of future customers on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out our solutions will remove obstacles standing between your brand and future customers, leading to improved engagement, conversions and more sales.
Implementation is easy and takes only a few hours.


Photo by: Rachel Carter

Tuesday, January 6, 2015

Grow your Opt-In House-list and Sales Faster



In our customer-centric economy, top-performing businesses are expected to:
1. Address their customers’ needs:
Better know the needs of their website prospects, customers and guests on-location thanks to customer insights and data.

2. Leverage the power of social media:
Gain new fans and customers by leveraging their friends behavior and selections, using Social Proof and Social Booking technologies.

3. Increase sales:
Create tailor made, effective, campaigns to convert, sell and keep customers coming back for more.

Importance of Building and Expanding Your Opt-in List
Businesses today use diverse methods for interacting with, acquiring, and retaining customers. The cornerstone of this effort is building and expanding an Opt-in 'House-list' for keeping in-contact, sharing offers and information via Email.
Email Marketing involves reaching customers with a marketing message or campaign via email.
Opt-In means the Customer or Prospect grants permission to the business to save their email addresses for future reference. This allows businesses to build their Opt-in 'House-list', which is a database of email addresses of customers and prospects interested in receiving offers and information from your business via email. [Unlike spam, which is sending unsolicited emails to prospects.]
Effective Marketing, email-marketing included, relies on segmentation and targeting, i.e. Personalization. By adding social profile data, in addition to the name and email, Personalized marketing campaigns can address customer and prospects with messaging specific to their targets Gender, Age, Martial status and more, increasing the effectiveness and results of the marketing campaigns.
With SeatID your business can address all three, automatically, collecting User social profile data, frictionlessly, via interactive social widgets on your website and on your WiFi network, providing your business a New opportunity, a new channel, to increase your reach, collect and learn valuable information about your most engaged users, customers and guests and the ability to use your SeatID account to Automatically send email campaigns to them.

Email campaigns can be customized with your current Offer, Information and any Advertising/ Marketing messaging to promote your business and Increase Sales and customers engagement & Satisfaction.

Come learn more about SeatID’s Technology, We’d love to learn about your use-case and get your feedback.



SeatID’s Technology leverages easy opt-in of future clients on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out your Social proof with SeatID will remove obstacles standing between your brand and future clients, leading to improved engagement, conversions and more sales.
Implementation is easy and takes only a few hours.