About me

About me: I am a Marketing & Sales professional and Growth Hacker for technology startups (SaaS). Dominik Suter

Tuesday, May 19, 2015

Hotelier sees 86% Boost in Direct Bookings with BookingDirection

With Price playing such a major role in Online Hotel Bookings, 85% based on Google research, online shoppers price-shop regularly and seek price comparison data prior to booking hotel accommodations.

Hotelier, would you rather,
1. Provide, live and accurate price comparison data on your website, so they can compare and book direct?
– or -
2. Prefer online shoppers seek this data elsewhere, and take a chance they’ll remember to come back to you to book?

In other words – Hoteliers need not only establish value and be competitively priced in the marketplace, but also make sure online shoppers getprice comparison data, conveniently and strategically, right at the point of purchase, at the hotel’s website.

We are tracking the performance of our solution and I wanted to share some numbers for the month of April 2015, as a preview to a case study that will follow soon:

A hotel in Singapore sees , ARE YOU READY FOR THIS?!  86% Boost in Direct Bookings with BookingDirection.

Additional interesting facts:
A. Over $10,000 Saved in Commission payouts to OTAs
B. Online shoppers who interacted with BookingDirection are 2 times more likely to Book.
C. BookingDirection sent 10% of all website shoppers into the Hotel’s booking funnel-pages

How will 86% Boost in Direct Bookings with BookingDirection affect your bottom line?

Launched at Q1 2015 as an answer to a challenge by hoteliers to develop a solution that increases Direct Bookings on hotel website, has since been implemented on both chain and independent hotels worldwide.

BookingDirection, provides online shoppers the price transparency they need to support their buying process, right on the hotel website, where buying decisions are being made, showing online shoppers the Hotel’s price, side-by-side with the OTAs prices.

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