The terms Social Proof and Social Proofing have been around for a long time in one form or another. I wanted to discuss it briefly in this blogpost in-connection with the daily challenge Marketers and Sales Reps face, when tasked with removing obstacles standing between their brand and future clients.
What is Social Proof?
Social proof is a type of conformity. When a person is in a situation where they are unsure of the correct way to behave, they will often look to others for cues concerning the correct behavior. When “we conform because we believe that other’s interpretation of an ambiguous situation is more accurate than ours and will help us choose an appropriate course of action,” it is informational social influence. This is contrasted with normative social influence wherein a person conforms to be liked or accepted by others (Wikipedia)
What is Social Proof online?
Smart marketers know that social proof is the marketing tactic for easing the minds of worried customers. In 2013 and beyond, social proof will gain in importance because customers are becoming more informed all the time. With the power of the internet at their fingertips, customers can know an immense amount of information about your business before ever speaking with a salesperson. Check out these two statistics revealed by consumer research around American consumers:
Over 70% of Americans say they look at product reviews before making a purchase.
Nearly 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. Needless to say, it’s in your best interest to effectively utilize social proof.(Kissmetrics)
Social Proof Strategy and Solution
SeatID’s Technology enables Social Proof by leveraging easy opt-in of future clients on your website (Social Login) AND visibility into whom of their friends and social circles have previously purchased from your company. Rolling out your Social proof with SeatID will remove obstacles standing between your brand and future clients, leading to improved engagement, conversions and more sales.
Implementation is easy and takes only a few hours.